Understanding Branding: Its Impact and Importance

What is branding? Branding is all of your organization logos, colors, fonts, and any other marks used to depict the organization. It is your mission, vision, and your values. It is your staff, marketing material, customer service, and online persona. It’s how your organization handles itself. Everyone who represents you has an impact on others’ … Continue reading Understanding Branding: Its Impact and Importance

How to Use Analytics

Tip: Once a month, record your stats and see how the trends change from month to month. Depending on your social media goals, one of these metrics may be more important to your business strategy. If you’re looking at overall effectiveness, it’s important to keep track of all metrics. If your reach increased 10x but … Continue reading How to Use Analytics