Why Marketing?

Helping businesses show their value by telling their brand story

My love of words and storytelling began at a young age. As a child, I would ride my bike to the public library and spend hours picking out books. I often sat on the floor, impatiently reading because I just couldn’t wait to dive in!

As an adult, my love of words and storytelling translates into helping brands tell their stories. From strategic development to tactical material creation, I am passionate about helping brands share their story with the world. For more than 15 years, I have been helping tell brand stories. From a Fortune 500 company to small business to local non-profit, my experience crosses business sectors, needs, and budgets. But, the reason stays the same.

“I wan to help businesses tell their story, show their value, and meet their business goals.”

— Kyley Leger

Reach the Right Audience

Defining your audience is a crucial piece to developing your brand message or creating marketing materials. When you know who your primary audience is, you can develop your visuals and text to connect to their needs. We’ll walk through this process

Unlock Your Story

From strategic planning to tactical development, you can trust that your brand story will be written professionally and create a brand persona for what you stand for. Whether developing a marketing strategy or managing a marketing campaign, your marketing plan will help you share your story with the world.

Show Your Value

Marketing isn’t just a pretty way to showcase your business. Done right, marketing can help you reach new customers. While helping your bottom line, the goal of a professional piece should always be to help customers solve a problem they currently have. It could be needing a new gadget or signing up for a service they didn’t know could make their life easier. By showing your value in a way that meets their needs, you build a customer for life. If you’re really lucky, you’ll also make a friend for life!

Meet Your Business Goals

Your marketing message and materials should work in conjunction with your business goals. Want to sell more? Get specific and think about what your marketing can do to help accomplish that. Do people know about your business? If you answer no, then the objective of your marketing is to create more business and brand awareness. Do you want to grow into a new business market? Then you need to develop stories that prove your business worth in that new space. Do you need to increase company morale? Then you need to create internal public relations messaging that meets your staff where they are and then pulls them to where you want them. Do you want to promote something to the public? Then you need to do things like press releases, editorials, radio advertisements, social media posts, and mailers.

Get in Touch

Reach out so we can work together to drive more customers to your products and services! Email or connect online.

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