I understand first hand how hard it can be creating social media content. You have it on your to-do list and it just feels overwhelming. You’re not sure where to start or maybe you know the things you need to do – create a plan, schedule content, watch your analytics – but you don’t know what content to post.
One of the rules I live by…social media content should have a purpose. When accounts start sharing or creating content that doesn’t relate to their business or industry then they become “noise” in the social media world. We’ve all followed people or businesses that just create noise on social media. You don’t want to become that account.⠀
Here’s a quick and easy checklist to ensure your social media content is telling your brand story. Why is that important? Because you want all of your marketing material – print, digital, and web – to tell the same story and share the same visual identity. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Top 6 Best Practices for Creating Social Media Content
- Educate – create content that provides an educational aspect.
- Entertain – content that connects to your industry or business that has a humorous element. This can most often be used in stories. Be careful not to create content that is disrespectful or insensitive towards anyone.
- Inspire – motivational content is typically a quote or something that inspires your audience.
- Promote – you created your account to promote your product or services, so make sure you do that!
- Connect – connect with your audience, but also make sure your content connects back to your marketing goals.
- Approachable – write your content in a manner that your audience will understand and also find you approachable. You want your audience to engage.
We all get to choose what social media platforms we’re on and what content we follow. Give your audience a reason to follow your account! Create your own content or share content that checks these boxes. We always want to promote our offerings, but if that’s all your account is then your audience may get bored with your 24/7 sales pitches.
When you scroll through my social media feeds, you should see the same colors, visual style, and content should tell the same type of story. I’m here to help others learn more about marketing. I don’t often mix in personal content in post format, but I do share more of that on stories. While I am a person behind an account, this account is known for marketing. I am a mama to three very active boys, but you don’t come to my feed to see what my kiddos are up to. You come to my account to learn something or see how I’m applying a tip to my socials. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
I know social media management can be overwhelming, but you really can make it easier if you break it into smaller pieces. Today, look at your content and see if it meets some of these best practices.⠀